Confession: Until recently I had no idea what it was like to actually receive a monthly Google Adsense paycheck.
I never realized how simple Google Adsense optimization could be so I never did anything about it. I slapped an ad in the sidebar and let that be it…mostly because I was ignorant as to how the whole process worked and also because I figured I didn’t have enough pageviews to make the “big bucks.” How wrong I was!
When it comes to monetizing your blog Google Adsense is usually a great place to start. It’s free to set up. The ads are provided. The payment is automatic. However, sometimes getting your ads set up can be both intimidating and nerve-wrecking because you want to earn a little money but you don’t want to annoy your readers in the process.
At least, I’ve found this to be a bit of a challenge on Cornerstone Confessions because for me, Cornerstone Confessions is a ministry first and a business second. Yes, I hope to make a little income to supplement our family’s needs while I’m at it, but I also want Cornerstone Confessions to be an outreach and a help to all who come here. Thus, if I promote something or advertise something I want it to benefit my readers, not just provide me with a source of income.
Over the last few months, as I realized it was time for me to get my big girl pants on in regards to Adsense, I began experimenting with several different ad tactics. As a result, my passive Adsense income has not only doubled but tripled in November, December, and already in January. While I am definitely still in the process of fine tuning what I’ve been learning, here are 8 Google Adsense Tips that I found most impacted my growth.
8 Google Adsense Tips That Will Benefit Both You and Your Readers
- Make your site mobile responsive so that the ads may still be seen in mobile view.
- Speed up your page site. Doing so increases traffic and thereby increases clicks.
- Avoid other images right next to your ads. While this is ultimately a benefit to you because it helps your readers to not be misled, it is also against Google Adsense’s policy.
- Allow both text and image ads. This just increases your ad options.
- Use recommended ad sizes where appropriate. Once you have been using Adsense for awhile you will see some ad size recommendations in the right sidebar of your Adsense dashboard. Most beginning size recommendations are 728×90, 336 x 280, and 160×600. However, keep in mind the available locations on your blog so that the ads are visible but not intrusive. For instance, I experimented with the 728×90 ad both above and below the header on Cornerstone Confessions but found it much too blaring for the intent of this blog despite the potential monetary increase. Instead I settled with the 468×60 ad size for the time being. All that to say, use personal discretion. Your readers will thank you.
- Limit the number of ads on any one page to 3 or less. Not only does more than 3 ads begin to look junky, it’s against Google Adsense’s policy.
- Experiment with different sizes and locations. When first beginning with Adsense try placing your ads in optimal ad zones such as those suggested by Adsense Heat Map. This is one tip that actually helped my income out a lot because by switching my sidebar from the right to the left I was able to put my ads in the heat which amazingly increased my revenue substantially. When experiencing with different sizes or locations, place your ads, leave them for a couple weeks, make note of the income, and then adjust one aspect of one ad. Wait two more weeks and compare your results. Which location or size was better? Keep experimenting every two weeks, one ad or aspect at a time until you find your optimal fit for your blog.
- Be very thorough in the ads you allow or block. Adsense allows you to select which ad categories you will allow or not allow on your website as well as block specific URLs when needed. Use them! While ads generally show up based on a reader’s personal search history and/or the keywords of the page, that is not always the case. It is always better to be safe than sorry for the sake of your readers. For example, a few of the categories that I have blocked are Dining & NightLife, Telephony, and ALL the sensitive categories with the exception of religion in which I have chosen instead to block URL’s individually based on my personal convictions. All that to say, if you still find an ad offensive on Cornerstone Confessions, let me know! I will thank you immensely for making me aware of the situation and put a block on it right away. As I stated earlier, I want whatever ad is shown to be a help to you not a hindrance.
But I Don’t Have a Blog…
I get several questions about Google Ads and Adsense from readers not familiar with the setup so I thought I’d take just a moment to answer a few with before I close today.
How does Google Adsense choose the ads placed on a blog I visit?
Google Ads uses a combination of your resent Google searches and keywords found on the current webpage to place ads in which they think you would find the most interest.
What happens if I click a Google Ad? Will I get a virus?
No. You will not get a virus. Most ads just take you to another website to tell you about a product or service as specified in the ad.
How do bloggers using Google Adsense get paid?
Bloggers using Adsense on their blog receive a small amount (agreed upon by Google Adsense and the company advertising) for every click a particular ad receives whether a purchase is made or not.
And for those of you who have been using Google Adsense for awhile, what advertising tips would you add?
I make no claims to be an expert on this subject, knowing full well the tips I’ve shared above just scratch the surface of all that’s involved. Thus, please share away and together we can learn from each other so as to grow in the areas in which God is using us for His glory.
Take it to the next level with these resources:
- Best Google Adsense Placement Guide on Shout Me Loud
- Most Successful Ad Styles on Google Support
- iBlog, the Book
- My Blogging Brilliance Pinterest board.
This post is the 9th of 12 in the 144 Plan to Blogging Brilliance. To learn more about the 144 Plan or catch up on a missed post, check out the complete 144 Plan Training Log.
For wisdom is a defense, even as money is a defense; but the excellency of knowledge is, that wisdom preserveth the life of him that hath it. Ecclesiastes 7:12 (ASV)